REEL 9:16Leave clearFACEBODYCaptions safe
Reels and Shorts
Keep your eyes around the upper third. Leave the top and bottom area free for app buttons, captions and the description.
HORIZONTAL 16:9FACEBODY
Landscape content
For YouTube, tutorials or any horizontal video, use the rule of thirds: keep your face near a vertical grid line, with looking-space in front of you.
CREATOR + SUBJECTFACEBODYSUBJECT
When you are showing something
Keep the important subject bright and clear in the centre. Put your face on a side third so both you and the object can be seen.
TALK / INTERVIEWYOUBODYGUESTBODYAUDIO
Talking with someone
Leave a little space between both people. Keep faces at similar height and move closer for clean voice recording.
01Frame before you record
Clean the lens. Lock focus on your face. Place the camera at eye level - not below the chin.
02Light the face first
Face a window or soft light. Avoid a bright window behind you, which makes your face dark.
03Make audio clear
Use a quiet room, keep the mic close and reduce fan or traffic noise. Good audio holds attention.
04Give a visual change
For short videos, change angle, crop, B-roll or on-screen text every 2-4 seconds.
05Upload sharp
Export in 1080p, use 30 fps or the frame rate you recorded in, and upload from a stable connection.
06Make the first line count
Start with a problem, surprising result or clear promise - do not begin with a long introduction.
07Stay consistent
Choose a realistic schedule: for example, 3 Shorts or 1 longer video each week. Consistency beats random bursts.
08Show the subject clearly
For food, product, screen or place: show a close-up first, then show your reaction or explanation.
09Record safely in public
Ask permission where needed, do not block a path, and avoid filming strangers or children without consent.
10Speak with confidence
Look at the lens, say one short idea at a time, pause between lines and record 2-3 takes before choosing one.
11Keep the story moving
Show the setup, the useful moment and the result. Remove empty pauses so every second has a purpose.
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